Choosing Odoo vs Wordpress Woocommerce or Shopify
What are the main reasons to consider
Centralize your Process
Are you tired of synchronization problems between your webshop, inventory system, marketplaces, marketing and accounting?
Time to get a fully integrated system.
Integration Is The Keyword
Main reason for choosing Odoo is always the biggest card. With Odoo you can have your e-commerce website / shopping cart drooping the orders inside Odoo, then everything happens naturally according to your business rules.
Sale Order -> Warehouse Delivery Order (Shipping connectors) -> Manufacturing Order and or Purchase Order -> Purchase Orders for Raw Materials -> Warehouse Receipts
This will save you lot's of time!
We can help you implement your web shop from a simpler B2C to a fully automated B2B that helps you manage shipping vs credit or payment
I'm sure that building a e-commerce website in any of the referred systems will be much less expensive as wiring the HTML templates is much easier even when you chose to buy a custom theme. ® WordPress or ® Shopify they can range from $30 to $80 as the Odoo custom themes cost you around $200.
But there are hidden costs, specially the most precious of all resources your own time!
Avoid the Syncing Mess
Having a separate eCommerce platform and then establishing synchronization between:
Accounting Systems (like Xero, Quickbooks, Sage ...)
CRM and Sales (like Salesforce, Dynamics, SugarCRM, Propertybase, ...)
This situation will just drain all your time just trying to figure how to set it up, then when something goes wrong you will have it very hard to track the source of the problem
With Odoo it will all be on the same system.
Hiring a designer and asking a PHP developer to wire your design it's also less expensive as Odoo requires more work wiring the HTML into the template system, but after the go live you with ® Magento, ® Shopify, ® Squarespace or ® WooCommerce you will to consider:
After you got your Order now you need to:
Collect the money and handle accounting
Plan your shipments, purchases and or manufacturing orders
Handle scheduling and control your expenses
Manage your RMA, Repairs, Support and Quality Control
I know you can have other systems to manage all this work .. probably ® Quickbooks or ® Xero and some collection of spreadsheets or something more integrated like ® Sage, ® Netsuite or ® Dynamics but still you have a messy process as your webshop is a third party app.
Now, if that i not being enough to keep you busy you will surely have, at least, 2 persons or 2 teams helping you manage minimum 2 separate systems.
This is why we gladly see the relief on our customers face when we finally take them out of this messy situation.
An Alternative / Mid Term Option
In some situations we get startups on an early stage and just to keep them lean as they grow, we combine the usage of e.g. ®Shopify integrating with a simple script that pushes all orders to Odoo
That is a great solution to get you started with a smaller budget but at the end you will see other advantages that Odoo integrated website and e-commerce platform can offer you on a long run.
Disclaimer: we do Odoo e-Commerce projects, so this article is based on our experience of customers that have left other shopping carts systems like ® WooCommerce from ® WordPress, ® Shopify, ® Squarespace or even ® Magento and some time custom made systems. We also do integration between these systems and Odoo, so this is something we will also approach on this article